About VAT


All prices exclude VAT unless otherwise noted.

Some printed items are ZERO rated for VAT. This includes certain qualifying types of books, brochures, booklets and leaflets.

Other items are STANDARD rated for VAT, this includes (but is not limited to) calendars, stationery items (i.e. diaries, journals, forms, letterheads, business cards, compliment slips, note pads, note books), unbound documents, posters, etc.

At the time of writing this guide, VAT at standard rate is 20% (this is altered from time to time by HM Government).


HM Revenue & Customs have provided guidance with VAT Notice 701/10: Zero rating books and printed matter. The following will link you directly to the Notice (opens in a new tab or window):

VAT Notice 701/10: Zero rating books and printed matter open link in new window


In most cases, the guidance in VAT Notice 701/10 is clear and unambiguous. If you are not 100% clear on the VAT status of your job you will need to get your own qualified advice or treat your job as standard rated for VAT. Unfortunately Inky can't give you specific VAT advice, we're not qualified to do that.

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